INFLUENCER MEDIA CAMPAIGN

Mother’s Day is one of the most important days of the year and it needs to be celebrated as such! To honor Mother’s Day 2020 the Kompany, an expert in influencer marketing, organized a Special Digital Activation for Mother’s Day that was dedicated to #thesweetestmomintheworld, each and everyone’s very own mother!

For the special day, and in order to raise money for SOS Children’s Villages Greece, we decided to collaborate with celebrity mom, TV Presenter and YouTuber Sissy Christidou on two levels. An Instagram Live Event on her IG account and a YouTube Web-isode which was shot entirely within the SOS Villages Headquarters in Vari, 20 miles outside of the center of Athens.

Both activations had one mission! To motivate people to send an SMS, wishing #stinpioglikiamama (#tothesweetestmom) something special. With each SMS they donated money and they helped raise cash for the organization’s sacred cause!

To help boost the double event we also invited lung specialist dr. Anastasia Kotanidou, top Greek chef Argyro Barbarigou, children books’ author and illustrator Marina Gioti, elementary school teacher Aneta Moulaidou and also SOS Villages’ own moms, who work in different sectors within the village and helped us spread the word.
The SOS Village Mother’s Day Event was highly successful as it was featured in almost all lifestyle and mom-oriented websites and received excellent feedback!