Leading Danish brand Georg Jensen launched its first Greek Flagship Concept Store at Athens’ “Golden Hall”.
The Kompany, which was in charge of the event management, made sure that the grand opening was attended by many Greek A-Listers (actors, TV presenters, journalists and top-notch influencers), media experts and key players.
Our Event’s Main goals were the introduction of the brand to the Greek market, the maximum exposure we wanted to reach & the message that this is the perfect destination for luxury fashion jewelry & home deco.
We also made sure that we had strong TV & Radio Presence at the news and top-rated shows.
Moreover we set up multiple interviews at magazines and newspapers with the brand’s CEO, Mr.Francesco Pesci.
To showcase the importance of the brand to the Greek market, the Kompany organized an in-store workshop, prior to the opening, with Georg Jensen’s top silversmith showing the art of craftsmanship.
GEORG JENSEN
ATHENS, GREECE, GOLDEN HALL